Essity joins European Commission’s AI initiative

The Swedish company adopts measures for ethical and safe use of artificial intelligence in line with EU regulations.

In August, new legislation regulating the use of artificial intelligence (AI) came into effect in the European Union, focusing on risk mitigation according to AI’s potential impact. To ensure compliance, the European Commission launched an initiative known as the The AI Pact, inviting companies to adopt an ethical and safe approach to implementing this technology.

Among the 114 companies approved by the European Commission to be part of the pact is Essity, a global company based in Stockholm, Sweden. With 36,000 employees and well-known brands such as Libero, Libresse, Tena, and Tork, Essity has started using AI in various aspects of its operations, from optimizing logistics flows to training factory personnel.

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